Notes.
For owners running ads, and working out where AI fits. Short notes on the ads, and the AI and automation behind them, every few weeks. The first three are on the way.
Coming soon
- AI at work
Where AI belongs in a business, and where a rule does better
Which jobs need judgment and which need a plain rule. Why the lead system has no AI in it, and why a person reads anything a customer will see.
- The front end
Why most of the work starts with the ads
An ad is the first thing a customer sees. The form and the follow-up behind it decide what it was worth, which is why we set up the lead system with the first ad, not after it.
- The system
Why the lead system cleans every phone number first
One badly formatted number once stopped a whole run and took the team's alert down with it. What changed, and why every number is cleaned before anything else happens.